With over 15 years of experience in the Romanian pharmaceutical market, Elena Barbu joins MAYOLY as Country Lead in Romania, effective October 19, 2026. Her commercial expertise, in-depth knowledge of the sector and proven experience in developing strategic partnerships will be valuable assets in supporting the subsidiary’s growth.

This appointment reflects MAYOLY’s development ambitions in Central and Eastern Europe (CEE), where Romania is a strategic market for the Group. It demonstrates MAYOLY’s commitment to driving growth by leveraging strong local market knowledge, engaged leadership and long-term partnerships.

Welcome to MAYOLY, Elena, and best wishes for success in your new role !